Most firms upgrade privacy frameworks to support responsible AI use: Report

As artificial intelligence rapidly becomes part of everyday business, 97 per cent of companies have already expanded their privacy programmes, a new report said on Monday.

Data compiled by Cisco showed that nearly 96 per cent organisations plan to invest even more -- underlining how critical data protection has become in the AI era.

The study, which surveyed over 5,200 IT, technology, and security professionals across 12 countries, highlights that AI is the main force behind this transformation.

In India, nearly all organisations reported expanding their privacy programmes to keep up with the growing complexity of AI systems.

Globally too, spending on privacy initiatives has increased sharply, with many companies now investing millions of dollars annually to strengthen data protection frameworks.

The report showed that businesses clearly see the link between strong privacy practices and successful AI use.

A large majority believe that robust privacy frameworks help them innovate faster and build trust in AI-powered services.

In India, every organization surveyed said they experienced at least one business benefit from their privacy efforts, such as improved agility, better innovation, or stronger customer loyalty.

Many also pointed out that being transparent about how data is collected and used plays a major role in gaining customer confidence.

However, while privacy investments are rising, data governance is still evolving.